balls

The heartwarming story behind the internet’s premier testicle clickbait site

K. Thor Jenson, one of the enduring lights of web culture, spent two years writing clickbait about balls for a good cause: testicular cancer research.

I signed on with the foundation in early 2015. Together, we developed a business plan for the site. We quickly realized that a 100% testicle-focused site would run out of material pretty quickly, so we started brainstorming what would be under the umbrella. Testicular stories, sure, but also stories of “ballsy” behavior. Sports, as long as the ball was the focus of the piece. Ball pits. Energy balls. Balls of snakes. You get the idea.

Since 2015, The Ball Report has published 1,073 posts, many astoundingly successful, and with serious journalistic work amid all the bollocks: “When a viral story about a gang member dying after spray-painting his testicles gold started to spread, I was one of the first to debunk it. I wrote a dense history of the practice of “teabagging” in video games.”

[Cheers, John!]

Source: Boing Boing (published under a Creative Commons license)